Many businesses make the mistake of neglecting usability. Usability
is critical for the success of any website and should never be
Good usability can improve the performance of your website and increase
your chances of success. It can also boost sales and revenue for your
For your website to successful, it should not only look good but also
provide a seamless user experience for visitors. This is why good
usability is important. It will set your website apart from your
In web design, good website usability is about making it easy for
visitors to find the information they need quickly and easily.
There are many ways to improve the usability of your website. This
article takes a look at 11 essential characteristics of a user-friendly
website. These simple usability recommendations can make your website
more appealing for customers and improve your chances of success online.
Here are 12 essential characteristics of a user-friendly website.
1. Mobile Compatibility
As more and more people use their mobile phones to access the Internet, creating a mobile optimized website has become a necessity. The first step is to check how your existing website appears on mobile. You can use Google mobile site tester to find this out. If your website cannot currently be accessed on mobile, you can create a mobile version of your website for free with the help of web-based mobile website builders. User-Friendly Website - Responsive Design
2. Accessible to All Users
A user-friendly website should also be accessible to everyone including blind, disabled or the elderly. These users typically use screen-readers to access the Internet. The 508 website accessibility guidelines highlights simple web design techniques that can be applied to make sure your website can be accessed easily on-screen readers, making your website available to a larger audience. User-Friendly Website - Accessibility
3. Well Planned Information Architecture
How information is organised and presented on your website is vital for good usability. However, it is often neglected. It has become even more important today as websites offer a wide range of information and resources to attract their target market. Plan your website sections and categories carefully and present information in a way that it is easy for users to find. Always think from the perspective of your users. This is particularly important if you offer a lot of content on your company's website.
4. Well-Formatted Content That Is Easy to Scan
The average Internet user skims through the content on a web page instead of reading each and every word from top to down. Users tend to scan through key parts of the page quickly to determine if it is relevant to their needs. It is important to format your content with this in mind. Correct use of headings, sub-headings, paragraphs, bullets or lists help to break up text, making it easy for readers to scan. User-Friendly Website - Good Formatting
5. Fast Load Times
Nothing is more annoying for website visitors than a website that takes long to load. In fact, slow speed is one of the main reasons why visitors leave a website. Making sure your website loads within 4 to 6 seconds is important for good usability. It also affects your search engine ranking. You can use free tool such as Pingdom to test the speed of your website and to get suggestion on what you can do to improve your speed. I have found third-party website plugins and widgets including website tracking, social media, to be one of the most common factors that affects website speed. Try to limit their use and only use the ones that are absolutely necessary. It is also one of the main reasons visitors leave your site. Customer expectations have changed significantly in recent years. A typical customer will only wait for a few seconds for your page to load, after which they will most likely navigate away to a competitor's site never to visit again. User-Friendly Website - Speed
6. Browser Consistency
Browser compatibility can be easily overlooked. Even the websites of some of the most reputable companies suffer from this problem due to neglect. This is bad for branding and has a negative affect on website usability. Although modern browsers have evolved and become more efficient, some inconsistencies still exist in how a website is interpreted by different browsers. It is important to ensure your website appears and behaves consistently across all major browsers such as Chrome, Internet Explorer, Firefox, Safari and Opera. Simple things like this set a professionally designed website apart from the rest.
7. Effective Navigation
8. Good Error Handling
Good error handling and description on-screen messages are very important for good usability. However it is often overlooked. Correct handling of errors at a code level ensures the website is robust and free from bugs. Displaying the right error message improves the user experience and overall usability. User-Friendly Website - Inline Errors
9. Valid Mark-Up & Clean Code
A website that adheres to the relevant web design best practices and standards is often more robust and dependable. It also ensures the website will load faster and appear consistent across browsers and devices. It also makes it easier to locate problems and troubleshoot if the need arises. More information and mark-up validation tools can be found on W3C's website.
10. Contrasting Colour Scheme
The right contrast between the background of the website and content is one of the most basic yet most important web design principles that should never be overlooked. Good contrast between background and text e.g. black text on a white background makes your content legible and easy to read. Lack of contrast, on the other hand, makes it very difficult for visitors to read your content. User-Friendly Website - Colour Contrast
11. Usable Forms
Forms are a very important element on business websites. They allow users to interact with the site. Forms are also very useful for generating leads for a business.
Take a look what we work
As a Leading web design company in Kenya and beyond boaders, we can get you up and running in a matter of days. Infinity Media Centre being the best design company in Africa with Headquaters Based in Kisumu kenya not only design a website but walks through the journey of success with you. We monitor your website and competitors and make sure that you dominate in your business industry. You can read more about our web design process on how we go about web design and development.
Infinity Media Centre specializes in designing and developing e commerce and custom web applications in Nairobi and other cities, while addressing most of the challenges your business faces.
We professionally turn the designs into actual web pages and populate them with your content
The Infinity Media Solutions have a rich and adedicated team of 13 Software Development members who work as ateam on every project.
We provide Sustainable Solutions for Businesses in Software Development, Software Testing, Data Analysis, Cyber Security & Quality Assurance. Our Packages includes Hosting, 24/7 free Support & Maintenance and therefore cost effective. Our Software include;
Any business is only as productive as its weakest link - don't let that link be your company network. An unreliable (or, even worse, broken) intercompany network can cripple a business while directly affecting the bottom line. Ensuring your network makes sense for your business while maintaining proper connectivity and permissions is what our certified IT professionals do best through our computer network services. Modern Data has the knowledge and experience gained from working with some of the largest companies to make your network work for you.
SEO stands for search engine optimization. In simple terms, it means the process of improving your site to increase its visibility for relevant searches. The better visibility your pages have in search results, the more likely you are to garner attention and attract prospective and existing customers to your business.
Search engines such as Google and Bing use bots to crawl pages on the web, going from site to site, collecting information about those pages and putting them in an index. Next, algorithms analyze pages in the index, taking into account hundreds of ranking factors or signals, to determine the order pages should appear in the search results for a given query.
Generally, this process begins with descriptive analytics. This is the process of describing historical trends in data. Descriptive analytics aims to answer the question "what happened?" This often involves measuring traditional indicators such as return on investment (ROI). The indicators used will be different for each industry. Descriptive analytics does not make predictions or directly inform decisions. It focuses on summarizing data in a meaningful and descriptive way.
The next essential part of data analytics is advanced analytics. This part of data science takes advantage of advanced tools to extract data, make predictions and discover trends. These tools include classical statistics as well as machine learning. Machine learning technologies such as neural networks, natural language processing, sentiment analysis and more enable advanced analytics. This information provides new insight from data. Advanced analytics addresses what if? questions.
About 35 percent of all enterprise workloads will be on the public cloud, and 40 percent of companies will use two or more infrastructure-as-a-service (IaaS) and software-as-a-service (SaaS) providers, according to McKinsey�s 2018 IT as a Service (ITaaS) Survey. In total, about 65 percent of workloads will continue to be hosted in private data centers and managed by internal-infrastructure teams over the next several years. There are a variety of reasons for this, including better total cost of ownership (TCO) in certain cases, the need to safeguard sensitive intellectual property, the absence of viable public-cloud providers in some countries, that skill-set enterprises have been built up around managing legacy systems, and the perceived need for control over security and regulatory needs.
Intelligent Automation (IA) is a combination of Robotic Process Automation (RPA) and artificial intelligence (AI) technologies which together empower rapid end-to-end business process automation and accelerate digital transformation. To extend the horizons of business process automation by an order of magnitude, Intelligent Automation combines the task execution of RPA with the machine learning and analysis capabilities of automatic process discovery and process analytics as well as cognitive technologies, like computer vision, Natural Language Processing, and fuzzy logic. Intelligent Automation spans the entire automation journey discovery, automation, optimization automating any front- or back-office business process, and orchestrating work across combined human-bot teams.
Computer-integrated manufacturing (CIM) refers to the use of computer-controlled machineries and automation systems in manufacturing products. CIM combines various technologies like computer-aided design (CAD) and computer-aided manufacturing (CAM) to provide an error-free manufacturing process that reduces manual labor and automates repetitive tasks. The CIM approach increases the speed of the manufacturing process and uses real-time sensors and closed-loop control processes to automate the manufacturing process. It is widely used in the automotive, aviation, space and ship-building industries.
With our Pervasive AI approach we are enabling Enterprises to Re-design, Re-imagine, Re-invent themselves and deliver enhanced experiences to their customers. The world is moving towards a human-centered partnership model between people and AI, to enhance cognitive performance, which includes learning, decision making and innovating to deliver newer experiences. We endeavor to help our customers gear up to this era of Augmented Intelligence and derive the greatest benefits from it.
Companies worldwide are seeking their place in a time of constant change and new possibility. Wherever you are reading this, as you look into the future of your business, you're likely striving for one or more of these goals: